206 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 206 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,307,647 traveler reviews, and 48,759,294 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.26, based on 27,328,527 reviews.
  • Travelers can expect to pay around $155 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $135.
  • The least popular month to visit Europe is January, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
  • Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
  • Hotel prices in Europe peak in August, with an average price of $169.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
  • The average price of a hotel in Europe is $155 per night.
  • The average price of a 1-star hotel in Europe is $108 per night.
  • The average price of a 2-star hotel in Europe is $98 per night.
  • The average price of a 3-star hotel in Europe is $126 per night.
  • The average price of a 4-star hotel in Europe is $170 per night.
  • The average price of a 5-star hotel in Europe is $288 per night.
  • The average price of a hotel in Europe with an unknown star rating is $153 per night.
  • There are 8,331 hotels in Europe priced in the $0-$50 range, accounting for 4.9% of all hotels.
  • There are 62,735 hotels in Europe priced in the $50-$100 range, accounting for 36.5% of all hotels.
  • There are 73,504 hotels in Europe priced in the $100-$200 range, accounting for 42.8% of all hotels.
  • There are 22,835 hotels in Europe priced in the $200-$500 range, accounting for 13.3% of all hotels.
  • There are 3,021 hotels in Europe priced in the $500-$1000 range, accounting for 1.8% of all hotels.
  • There are 1,288 hotels in Europe priced in the $1000+ range, accounting for 0.8% of all hotels.
  • The average price of a hotel in Europe in January is $136.
  • The average price of a hotel in Europe in February is $135.
  • The average price of a hotel in Europe in March is $136.
  • The average price of a hotel in Europe in April is $144.
  • The average price of a hotel in Europe in May is $148.
  • The average price of a hotel in Europe in June is $152.
  • The average price of a hotel in Europe in July is $164.
  • The average price of a hotel in Europe in August is $169.
  • The average price of a hotel in Europe in September is $162.
  • The average price of a hotel in Europe in October is $150.
  • The average price of a hotel in Europe in November is $142.
  • The average price of a hotel in Europe in December is $143.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 27,328,527 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 2,303,924 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
  • There are 11,099,207 reviews from couples in Europe, accounting for 40.6% of all reviews.
  • There are 6,354,369 reviews from families in Europe, accounting for 23.3% of all reviews.
  • There are 557,912 reviews from friends in Europe, accounting for 2.0% of all reviews.
  • There are 2,394,397 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
  • There are 3,228,719 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
  • There are 1,389,999 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.23, based on 14,097 reviews.
  • The average rating for hotels in Europe in 2024 was 8.27, based on 8,087,556 reviews.
  • The average rating for hotels in Europe in 2023 was 8.28, based on 9,180,138 reviews.
  • The average rating for hotels in Europe in 2022 was 8.28, based on 7,779,129 reviews.
  • The average rating for hotels in Europe in 2021 was 8.25, based on 1,620,426 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 647,181 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.65.
  • The average rating for 2-star hotels in Europe is 7.75.
  • The average rating for 3-star hotels in Europe is 8.10.
  • The average rating for 4-star hotels in Europe is 8.36.
  • The average rating for 5-star hotels in Europe is 8.61.
  • The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.11.
  • The average rating for couples in Europe is 8.27.
  • The average rating for families in Europe is 8.29.
  • The average rating for friends in Europe is 8.08.
  • The average rating for group travelers in Europe is 8.41.
  • The average rating for solo travelers in Europe is 8.35.
  • The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.31.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.39.
  • The average rating for hotels in Europe in May is 8.39.
  • The average rating for hotels in Europe in June is 8.35.
  • The average rating for hotels in Europe in July is 8.29.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.25.
  • The average rating for hotels in Europe in October is 8.27.
  • The average rating for hotels in Europe in November is 8.30.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.5%)
  • November (6.1%)
  • December (5.2%)

Shoulder Season in Europe

  • March (6.2%)
  • April (7.4%)
  • May (9.1%)
  • October (9.5%)

High Season in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.5%)
  • September (11.3%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Russia, with an average rating of 7.69.
  • The country with the most expensive hotels is Monaco, with average prices of $483.
  • The country with the cheapest hotels is Russia, with average prices of $53.
1,463
8.54
$78.90
249
7.89
$162.13
5,666
8.67
$203.54
596
7.75
$117.15
211
7.91
$114.52
4,324
8.03
$159.14
405
8.52
$88.51
1,582
7.89
$112.23
7,977
8.67
$178.04
2,349
8.29
$170.66
2,195
8.34
$110.23
2,674
7.75
$162.68
183
8.18
$125.86
25
8.40
$174.35
901
8.10
$162.67
28,301
8.05
$167.93
1,767
8.36
$71.95
23,169
8.15
$127.26
11
8.34
$178.07
19,505
8.84
$171.34
21
8.16
$208.55
26
8.68
$202.06
1,488
8.20
$131.38
980
8.46
$191.70
1,298
8.53
$171.82
27
8.43
$134.57
52,092
8.48
$163.99
44
8.57
$190.53
46
8.10
$64.16
384
8.24
$81.10
16
8.71
$232.09
338
8.29
$90.72
155
7.94
$166.69
841
8.41
$136.51
89
8.06
$81.03
14
8.19
$483.07
906
8.60
$117.78
6,141
7.95
$192.42
155
8.18
$72.20
1,618
8.02
$149.99
5,835
8.14
$99.46
8,584
8.35
$143.45
2,114
8.43
$108.21
7,134
7.69
$53.19
19
8.07
$102.86
678
8.37
$98.01
580
8.33
$105.69
769
8.54
$151.06
28,627
8.19
$168.04
3,294
7.89
$122.10
3,219
8.32
$257.39
18,997
8.02
$144.56
1,014
8.24
$71.61
29,632
8.09
$157.36

Hotel and Travel Statistics for Hotels under $100 in Europe

Top Hotel and Travel Statistics for Hotels under $100 in Europe

  • There are 34,574 Hotels under $100 operating in Europe.
  • The average rating for Hotels under $100 in Europe is 7.81, based on 6,013,141 reviews.
  • Travelers can expect to pay around $75 per night for a Hotel under $100 in Europe.
  • If you're looking for the best month to book a Hotel under $100 in Europe by rating, it's March, with an average rating of 7.94.
  • If you're looking for the cheapest month to book a Hotel under $100 in Europe, it's February, with an average price of $68.
  • The least popular month to book a Hotel under $100 in Europe is January, attracting only 5.2% of visitors.
  • The most popular month to book a Hotel under $100 in Europe is August, attracting 12.6% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Hotels under $100 in Europe, rating their stays at 7.98 on average.
  • Friends are the least satisfied travelers when visiting Hotels under $100 in Europe, rating their stays at 7.49 on average.
  • Hotel under $100 prices in Europe peak in August, with an average price of $86.

Availability and Types of Hotels under $100 in Europe

Number of Hotels under $100

  • There are 34,574 Hotels under $100 in Europe.

Star Rating Distribution for Hotels under $100

  • There are 1,089 Hotels under $100 in Europe with a 1-star rating, accounting for 3.2% of all Hotels under $100.
  • There are 4,895 Hotels under $100 in Europe with a 2-star rating, accounting for 14.3% of all Hotels under $100.
  • There are 15,181 Hotels under $100 in Europe with a 3-star rating, accounting for 44.3% of all Hotels under $100.
  • There are 6,510 Hotels under $100 in Europe with a 4-star rating, accounting for 19.0% of all Hotels under $100.
  • There are 672 Hotels under $100 in Europe with a 5-star rating, accounting for 2.0% of all Hotels under $100.
  • There are 5,915 Hotels under $100 in Europe with an unknown star rating, accounting for 17.3% of all Hotels under $100.
  • The average price for Hotels under $100 in Europe is $75.
  • The average price for 1-star Hotels under $100 in Europe is $63.
  • The average price for 2-star Hotels under $100 in Europe is $70.
  • The average price for 3-star Hotels under $100 in Europe is $76.
  • The average price for 4-star Hotels under $100 in Europe is $80.
  • The average price for 5-star Hotels under $100 in Europe is $71.
  • The average price for Hotels under $100 with an unknown star rating in Europe is $72.
  • There are 3,408 Hotels under $100 in Europe priced in the $0-$50 range, accounting for 9.9% of all Hotels under $100.
  • There are 29,990 Hotels under $100 in Europe priced in the $50-$100 range, accounting for 87.5% of all Hotels under $100.
  • There are 819 Hotels under $100 in Europe priced in the $100-$200 range, accounting for 2.4% of all Hotels under $100.
  • There are 38 Hotels under $100 in Europe priced in the $200-$500 range, accounting for 0.1% of all Hotels under $100.
  • There are 3 Hotels under $100 in Europe priced in the $500-$1000 range, accounting for 0.0% of all Hotels under $100.
  • There are 4 Hotels under $100 in Europe priced in the $1000+ range, accounting for 0.0% of all Hotels under $100.
  • The average price for Hotels under $100 in Europe in January is $68.
  • The average price for Hotels under $100 in Europe in February is $68.
  • The average price for Hotels under $100 in Europe in March is $69.
  • The average price for Hotels under $100 in Europe in April is $74.
  • The average price for Hotels under $100 in Europe in May is $76.
  • The average price for Hotels under $100 in Europe in June is $78.
  • The average price for Hotels under $100 in Europe in July is $84.
  • The average price for Hotels under $100 in Europe in August is $86.
  • The average price for Hotels under $100 in Europe in September is $84.
  • The average price for Hotels under $100 in Europe in October is $79.
  • The average price for Hotels under $100 in Europe in November is $75.
  • The average price for Hotels under $100 in Europe in December is $71.

Ratings and Reviews for Hotels under $100 in Europe

Number of Reviews for Hotels under $100

  • We've collected 6,013,141 reviews for Hotels under $100 in Europe.

Review Distribution for Hotels under $100

  • There are 653,219 reviews for Hotels under $100 from business travelers in Europe, accounting for 10.9% of all reviews.
  • There are 2,276,527 reviews for Hotels under $100 from couples in Europe, accounting for 37.9% of all reviews.
  • There are 1,392,598 reviews for Hotels under $100 from families in Europe, accounting for 23.2% of all reviews.
  • There are 89,294 reviews for Hotels under $100 from friends in Europe, accounting for 1.5% of all reviews.
  • There are 540,420 reviews for Hotels under $100 from group travelers in Europe, accounting for 9.0% of all reviews.
  • There are 877,198 reviews for Hotels under $100 from solo travelers in Europe, accounting for 14.6% of all reviews.
  • There are 183,885 reviews for Hotels under $100 from travelers with an unknown type in Europe, accounting for 3.1% of all reviews.

Average Rating Over Time for Hotels under $100

  • The average rating for Hotels under $100 in Europe in 2025 is 8.22, based on 94 reviews.
  • The average rating for Hotels under $100 in Europe in 2024 was 7.81, based on 1,752,712 reviews.
  • The average rating for Hotels under $100 in Europe in 2023 was 7.81, based on 2,035,780 reviews.
  • The average rating for Hotels under $100 in Europe in 2022 was 7.78, based on 1,760,963 reviews.
  • The average rating for Hotels under $100 in Europe in 2021 was 7.80, based on 351,235 reviews.
  • The average rating for Hotels under $100 in Europe in 2020 was 7.84, based on 112,357 reviews.

Average Rating by Star Rating for Hotels under $100

  • The average rating for 1-star Hotels under $100 in Europe is 7.32.
  • The average rating for 2-star Hotels under $100 in Europe is 7.65.
  • The average rating for 3-star Hotels under $100 in Europe is 7.83.
  • The average rating for 4-star Hotels under $100 in Europe is 7.97.
  • The average rating for 5-star Hotels under $100 in Europe is 7.99.
  • The average rating for Hotels under $100 with an unknown star rating in Europe is 7.78.

Average Rating by Traveler Type for Hotels under $100

  • The average rating of Hotels under $100 from business travelers in Europe is 7.63.
  • The average rating of Hotels under $100 from couples in Europe is 7.80.
  • The average rating of Hotels under $100 from families in Europe is 7.82.
  • The average rating of Hotels under $100 from friends in Europe is 7.49.
  • The average rating of Hotels under $100 from group travelers in Europe is 7.95.
  • The average rating of Hotels under $100 from solo travelers in Europe is 7.98.
  • The average rating of Hotels under $100 from travelers with an unknown type in Europe is 7.73.

Best Month to Stay at a Hotel under $100 by Rating

  • The average rating for Hotel under $100 in Europe in January is 7.90.
  • The average rating for Hotel under $100 in Europe in February is 7.93.
  • The average rating for Hotel under $100 in Europe in March is 7.94.
  • The average rating for Hotel under $100 in Europe in April is 7.93.
  • The average rating for Hotel under $100 in Europe in May is 7.91.
  • The average rating for Hotel under $100 in Europe in June is 7.88.
  • The average rating for Hotel under $100 in Europe in July is 7.80.
  • The average rating for Hotel under $100 in Europe in August is 7.71.
  • The average rating for Hotel under $100 in Europe in September is 7.75.
  • The average rating for Hotel under $100 in Europe in October is 7.78.
  • The average rating for Hotel under $100 in Europe in November is 7.86.
  • The average rating for Hotel under $100 in Europe in December is 7.85.

Seasons for Hotels under $100 in Europe

The seasons in Europe are determined by the percentage of reviews for Hotels under $100 in each month.

Low Season for Hotels under $100 in Europe

  • January (5.2%)
  • February (5.4%)
  • March (6.2%)
  • December (5.4%)

Shoulder Season for Hotels under $100 in Europe

  • April (7.5%)
  • May (9.1%)
  • October (9.3%)
  • November (6.3%)

High Season for Hotels under $100 in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.6%)
  • September (11.1%)

Hotels under $100 Country Rankings in Europe

  • The country with the most Hotels under $100 is France, with 5,920 Hotels under $100.
  • The country with the highest average rating for Hotels under $100 is Albania, with an average rating of 8.53.
  • The country with the lowest average rating for Hotels under $100 is Belgium, with an average rating of 7.22.
  • The country with the most expensive Hotels under $100 is Andorra, with average prices of $99.
  • The country with the cheapest Hotels under $100 is Ukraine, with average prices of $44.
532
8.53
$60.67
59
7.83
$99.01
242
7.99
$86.50
161
7.76
$60.57
190
7.22
$85.46
112
8.28
$70.47
400
7.69
$67.27
106
7.99
$86.32
110
7.64
$77.39
614
7.99
$77.53
86
7.53
$82.35
73
7.93
$70.76
66
7.47
$80.16
5,920
7.48
$74.26
521
8.39
$53.94
3,389
7.71
$85.65
1,967
8.37
$73.75
260
7.92
$74.58
3,934
7.90
$82.24
22
8.21
$61.50
160
7.95
$62.83
107
8.27
$72.67
82
8.03
$75.29
47
8.03
$66.69
76
8.34
$75.56
382
7.42
$85.75
62
7.91
$68.93
63
7.63
$87.71
1,011
8.15
$75.34
710
8.09
$79.40
494
8.12
$70.45
192
7.83
$53.96
147
8.17
$72.47
126
7.95
$80.09
46
8.10
$83.29
3,694
8.01
$76.27
325
7.69
$84.06
27
7.64
$90.75
4,843
7.76
$67.05
329
8.32
$44.17
2,551
7.35
$78.72