200 Must-Know Hotel Statistics and Travel Trends in Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Thailand for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 200 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 40,930 hotels, 2,399,086 traveler reviews, and 9,908,826 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 40,930 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.20, based on 2,399,092 reviews.
  • Travelers can expect to pay around $86 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.38.
  • If you're looking for the cheapest month to visit Thailand, it's June with an average price of $73.
  • The least popular month to visit Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to visit Thailand is January, attracting 11.0% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.31 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 8.11 on average.
  • Hotel prices in Thailand peak in January, with an average price of $90.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 40,930 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 735 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,898 hotels with a 2-star rating, accounting for 14.4% of all hotels.
  • Thailand has 11,877 hotels with a 3-star rating, accounting for 29.0% of all hotels.
  • Thailand has 7,035 hotels with a 4-star rating, accounting for 17.2% of all hotels.
  • Thailand has 5,867 hotels with a 5-star rating, accounting for 14.3% of all hotels.
  • We also have 9,518 hotels with an unknown star rating in Thailand, accounting for 23.3% of all hotels.
  • The average price of a hotel in Thailand is $86 per night.
  • The average price of a 1-star hotel in Thailand is $34 per night.
  • The average price of a 2-star hotel in Thailand is $32 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $108 per night.
  • The average price of a 5-star hotel in Thailand is $180 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $121 per night.
  • There are 16,454 hotels in Thailand priced in the $0-$50 range, accounting for 62.0% of all hotels.
  • There are 4,991 hotels in Thailand priced in the $50-$100 range, accounting for 18.8% of all hotels.
  • There are 2,747 hotels in Thailand priced in the $100-$200 range, accounting for 10.4% of all hotels.
  • There are 1,803 hotels in Thailand priced in the $200-$500 range, accounting for 6.8% of all hotels.
  • There are 377 hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all hotels.
  • There are 164 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $90.
  • The average price of a hotel in Thailand in February is $88.
  • The average price of a hotel in Thailand in March is $83.
  • The average price of a hotel in Thailand in April is $82.
  • The average price of a hotel in Thailand in May is $75.
  • The average price of a hotel in Thailand in June is $73.
  • The average price of a hotel in Thailand in July is $77.
  • The average price of a hotel in Thailand in August is $78.
  • The average price of a hotel in Thailand in September is $78.
  • The average price of a hotel in Thailand in October is $78.
  • The average price of a hotel in Thailand in November is $82.
  • The average price of a hotel in Thailand in December is $89.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 2,399,092 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 94,697 reviews from business travelers in Thailand, accounting for 3.9% of all reviews.
  • There are 929,982 reviews from couples in Thailand, accounting for 38.8% of all reviews.
  • There are 488,099 reviews from families in Thailand, accounting for 20.3% of all reviews.
  • There are 48,428 reviews from friends in Thailand, accounting for 2.0% of all reviews.
  • There are 252,373 reviews from group travelers in Thailand, accounting for 10.5% of all reviews.
  • There are 528,435 reviews from solo travelers in Thailand, accounting for 22.0% of all reviews.
  • There are 57,078 reviews from travelers with an unknown type in Thailand, accounting for 2.4% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2025 is 8.38, based on 2,283 reviews.
  • The average rating for hotels in Thailand in 2024 was 8.26, based on 879,046 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.19, based on 861,378 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.16, based on 461,436 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.31, based on 70,700 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.26, based on 124,249 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.94.
  • The average rating for 2-star hotels in Thailand is 7.97.
  • The average rating for 3-star hotels in Thailand is 8.11.
  • The average rating for 4-star hotels in Thailand is 8.36.
  • The average rating for 5-star hotels in Thailand is 8.40.
  • The average rating for hotels in Thailand with an unknown star rating is 8.44.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 8.11.
  • The average rating for couples in Thailand is 8.17.
  • The average rating for families in Thailand is 8.17.
  • The average rating for friends in Thailand is 8.31.
  • The average rating for group travelers in Thailand is 8.31.
  • The average rating for solo travelers in Thailand is 8.26.
  • The average rating for travelers with an unknown type in Thailand is 8.30.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.17.
  • The average rating for hotels in Thailand in February is 8.23.
  • The average rating for hotels in Thailand in March is 8.26.
  • The average rating for hotels in Thailand in April is 8.28.
  • The average rating for hotels in Thailand in May is 8.34.
  • The average rating for hotels in Thailand in June is 8.34.
  • The average rating for hotels in Thailand in July is 8.29.
  • The average rating for hotels in Thailand in August is 8.30.
  • The average rating for hotels in Thailand in September is 8.38.
  • The average rating for hotels in Thailand in October is 8.36.
  • The average rating for hotels in Thailand in November is 8.28.
  • The average rating for hotels in Thailand in December is 8.21.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • May (7.6%)
  • June (7.1%)
  • September (7.2%)
  • October (7.2%)

Shoulder Season in Thailand

  • April (8.3%)
  • July (7.9%)
  • August (8.0%)
  • November (7.7%)

High Season in Thailand

  • January (11.0%)
  • February (9.8%)
  • March (9.4%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 6,200 hotels.
  • The city with the highest average rating is Nan, with an average rating of 8.78.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.13.
  • The city with the most expensive hotels is Ko Samui, with average prices of $194.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
95
8.42
$43.15
6,200
7.99
$62.90
168
8.37
$69.18
335
8.23
$62.36
3,860
8.55
$72.57
499
8.51
$42.53
126
8.42
$39.77
696
8.19
$50.31
152
8.27
$39.64
467
8.31
$45.48
2,627
8.36
$131.28
484
8.14
$60.54
277
8.32
$83.17
239
8.62
$88.79
1,025
8.39
$146.59
252
7.91
$39.79
488
8.59
$46.95
133
8.22
$84.22
499
8.23
$97.73
117
7.95
$58.64
1,815
8.53
$193.63
261
8.15
$80.18
343
8.31
$77.61
123
8.44
$104.30
134
7.13
$62.05
1,143
8.37
$106.46
169
8.38
$31.12
108
8.25
$38.89
148
8.13
$66.87
128
7.79
$42.48
373
8.46
$55.31
388
7.95
$24.69
390
8.78
$45.40
122
8.35
$43.60
210
8.31
$30.98
107
7.49
$36.70
99
7.77
$48.26
5,132
7.81
$136.72
119
8.76
$91.18
101
8.27
$58.18
229
8.31
$98.14
139
8.06
$24.00
248
8.16
$40.65
4,965
8.10
$136.34
92
7.93
$30.07
271
8.36
$52.83
94
8.45
$39.61
246
8.36
$58.70
663
8.25
$63.04
94
8.24
$39.79
100
8.40
$26.27
280
7.84
$33.16
188
8.22
$37.88
178
7.97
$37.42
272
8.19
$27.72

Hotel and Travel Statistics for Hotels under $100 in Thailand

Top Hotel and Travel Statistics for Hotels under $100 in Thailand

  • There are 7,148 Hotels under $100 operating in Thailand.
  • The average rating for Hotels under $100 in Thailand is 8.07, based on 1,208,102 reviews.
  • Travelers can expect to pay around $35 per night for a Hotel under $100 in Thailand.
  • If you're looking for the best month to book a Hotel under $100 in Thailand by rating, it's September, with an average rating of 8.25.
  • If you're looking for the cheapest month to book a Hotel under $100 in Thailand, it's June, with an average price of $30.
  • The least popular month to book a Hotel under $100 in Thailand is June, attracting only 7.2% of visitors.
  • The most popular month to book a Hotel under $100 in Thailand is January, attracting 10.7% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Hotels under $100 in Thailand, rating their stays at 8.18 on average.
  • Business Travelers are the least satisfied travelers when visiting Hotels under $100 in Thailand, rating their stays at 7.97 on average.
  • Hotel under $100 prices in Thailand peak in January, with an average price of $40.

Availability and Types of Hotels under $100 in Thailand

Number of Hotels under $100

  • There are 7,148 Hotels under $100 in Thailand.

Star Rating Distribution for Hotels under $100

  • There are 108 Hotels under $100 in Thailand with a 1-star rating, accounting for 1.5% of all Hotels under $100.
  • There are 1,566 Hotels under $100 in Thailand with a 2-star rating, accounting for 21.8% of all Hotels under $100.
  • There are 3,529 Hotels under $100 in Thailand with a 3-star rating, accounting for 49.1% of all Hotels under $100.
  • There are 1,340 Hotels under $100 in Thailand with a 4-star rating, accounting for 18.6% of all Hotels under $100.
  • There are 297 Hotels under $100 in Thailand with a 5-star rating, accounting for 4.1% of all Hotels under $100.
  • There are 350 Hotels under $100 in Thailand with an unknown star rating, accounting for 4.9% of all Hotels under $100.
  • The average price for Hotels under $100 in Thailand is $35.
  • The average price for 1-star Hotels under $100 in Thailand is $25.
  • The average price for 2-star Hotels under $100 in Thailand is $25.
  • The average price for 3-star Hotels under $100 in Thailand is $33.
  • The average price for 4-star Hotels under $100 in Thailand is $50.
  • The average price for 5-star Hotels under $100 in Thailand is $55.
  • The average price for Hotels under $100 with an unknown star rating in Thailand is $31.
  • There are 5,770 Hotels under $100 in Thailand priced in the $0-$50 range, accounting for 80.3% of all Hotels under $100.
  • There are 1,417 Hotels under $100 in Thailand priced in the $50-$100 range, accounting for 19.7% of all Hotels under $100.
  • There are 3 Hotels under $100 in Thailand priced in the $100-$200 range, accounting for 0.0% of all Hotels under $100.
  • The average price for Hotels under $100 in Thailand in January is $40.
  • The average price for Hotels under $100 in Thailand in February is $39.
  • The average price for Hotels under $100 in Thailand in March is $36.
  • The average price for Hotels under $100 in Thailand in April is $35.
  • The average price for Hotels under $100 in Thailand in May is $31.
  • The average price for Hotels under $100 in Thailand in June is $30.
  • The average price for Hotels under $100 in Thailand in July is $31.
  • The average price for Hotels under $100 in Thailand in August is $32.
  • The average price for Hotels under $100 in Thailand in September is $32.
  • The average price for Hotels under $100 in Thailand in October is $33.
  • The average price for Hotels under $100 in Thailand in November is $36.
  • The average price for Hotels under $100 in Thailand in December is $39.

Ratings and Reviews for Hotels under $100 in Thailand

Number of Reviews for Hotels under $100

  • We've collected 1,208,102 reviews for Hotels under $100 in Thailand.

Review Distribution for Hotels under $100

  • There are 56,817 reviews for Hotels under $100 from business travelers in Thailand, accounting for 4.7% of all reviews.
  • There are 456,491 reviews for Hotels under $100 from couples in Thailand, accounting for 37.8% of all reviews.
  • There are 229,536 reviews for Hotels under $100 from families in Thailand, accounting for 19.0% of all reviews.
  • There are 15,744 reviews for Hotels under $100 from friends in Thailand, accounting for 1.3% of all reviews.
  • There are 143,849 reviews for Hotels under $100 from group travelers in Thailand, accounting for 11.9% of all reviews.
  • There are 290,617 reviews for Hotels under $100 from solo travelers in Thailand, accounting for 24.1% of all reviews.
  • There are 15,048 reviews for Hotels under $100 from travelers with an unknown type in Thailand, accounting for 1.2% of all reviews.

Average Rating Over Time for Hotels under $100

  • The average rating for Hotels under $100 in Thailand in 2025 is 8.49, based on 160 reviews.
  • The average rating for Hotels under $100 in Thailand in 2024 was 8.13, based on 461,520 reviews.
  • The average rating for Hotels under $100 in Thailand in 2023 was 8.06, based on 436,935 reviews.
  • The average rating for Hotels under $100 in Thailand in 2022 was 8.01, based on 223,206 reviews.
  • The average rating for Hotels under $100 in Thailand in 2021 was 8.16, based on 30,491 reviews.
  • The average rating for Hotels under $100 in Thailand in 2020 was 8.15, based on 55,790 reviews.

Average Rating by Star Rating for Hotels under $100

  • The average rating for 1-star Hotels under $100 in Thailand is 7.79.
  • The average rating for 2-star Hotels under $100 in Thailand is 7.88.
  • The average rating for 3-star Hotels under $100 in Thailand is 8.07.
  • The average rating for 4-star Hotels under $100 in Thailand is 8.27.
  • The average rating for 5-star Hotels under $100 in Thailand is 8.07.
  • The average rating for Hotels under $100 with an unknown star rating in Thailand is 8.10.

Average Rating by Traveler Type for Hotels under $100

  • The average rating of Hotels under $100 from business travelers in Thailand is 7.97.
  • The average rating of Hotels under $100 from couples in Thailand is 8.06.
  • The average rating of Hotels under $100 from families in Thailand is 8.00.
  • The average rating of Hotels under $100 from friends in Thailand is 8.04.
  • The average rating of Hotels under $100 from group travelers in Thailand is 8.17.
  • The average rating of Hotels under $100 from solo travelers in Thailand is 8.18.
  • The average rating of Hotels under $100 from travelers with an unknown type in Thailand is 8.06.

Best Month to Stay at a Hotel under $100 by Rating

  • The average rating for Hotel under $100 in Thailand in January is 8.02.
  • The average rating for Hotel under $100 in Thailand in February is 8.09.
  • The average rating for Hotel under $100 in Thailand in March is 8.14.
  • The average rating for Hotel under $100 in Thailand in April is 8.17.
  • The average rating for Hotel under $100 in Thailand in May is 8.21.
  • The average rating for Hotel under $100 in Thailand in June is 8.20.
  • The average rating for Hotel under $100 in Thailand in July is 8.19.
  • The average rating for Hotel under $100 in Thailand in August is 8.16.
  • The average rating for Hotel under $100 in Thailand in September is 8.25.
  • The average rating for Hotel under $100 in Thailand in October is 8.25.
  • The average rating for Hotel under $100 in Thailand in November is 8.14.
  • The average rating for Hotel under $100 in Thailand in December is 8.05.

Seasons for Hotels under $100 in Thailand

The seasons in Thailand are determined by the percentage of reviews for Hotels under $100 in each month.

Low Season for Hotels under $100 in Thailand

  • May (7.7%)
  • June (7.2%)
  • September (7.5%)
  • October (7.5%)

Shoulder Season for Hotels under $100 in Thailand

  • April (8.1%)
  • July (7.9%)
  • August (8.0%)
  • November (7.7%)

High Season for Hotels under $100 in Thailand

  • January (10.7%)
  • February (9.5%)
  • March (9.2%)
  • December (8.9%)

Hotels under $100 City Rankings in Thailand

  • The city with the most Hotels under $100 is Bangkok, with 1,455 Hotels under $100.
  • The city with the highest average rating for Hotels under $100 is Nan, with an average rating of 8.62.
  • The city with the lowest average rating for Hotels under $100 is Suphan Buri, with an average rating of 7.14.
  • The city with the most expensive Hotels under $100 is Koh Phi Phi Don, with average prices of $56.
  • The city with the cheapest Hotels under $100 is Sakon Nakhon, with average prices of $17.
1,455
7.97
$39.46
49
8.39
$27.63
57
8.09
$32.56
740
8.42
$37.64
129
8.41
$27.94
26
8.04
$35.14
130
7.99
$33.23
44
8.04
$23.50
165
8.23
$26.76
245
8.13
$36.96
78
8.17
$40.33
30
8.23
$49.29
36
8.21
$37.08
85
8.15
$44.90
88
8.07
$24.04
44
8.51
$34.19
41
8.02
$51.86
23
7.68
$46.09
135
8.13
$43.63
42
8.10
$41.47
25
7.22
$55.93
196
8.18
$38.16
40
8.20
$19.23
24
8.01
$22.14
36
8.18
$24.96
24
7.93
$35.08
33
7.84
$27.05
38
8.08
$23.49
102
8.37
$27.91
81
8.03
$21.34
81
8.62
$34.92
23
7.52
$30.57
32
8.39
$33.73
27
7.36
$34.64
597
7.81
$37.35
23
8.08
$25.41
28
7.88
$31.45
69
7.99
$23.40
40
8.00
$30.32
715
7.96
$45.74
31
8.37
$28.64
45
8.06
$35.18
38
8.54
$30.87
117
8.30
$30.73
22
8.04
$18.96
33
7.82
$16.94
26
8.45
$27.64
24
7.14
$27.46
103
7.72
$19.61
27
8.44
$20.74
31
8.13
$23.07
55
8.11
$23.11
23
8.37
$28.68
50
8.34
$22.93
88
8.09
$24.59